Job Description

Senior Brand Manager – Consumer Engagement

New York City | Hybrid (3 days in office)

Salary: $120k - $160k/yr

🌟 About LifeStyles

Join a dynamic, private equity-backed company with a bold vision and entrepreneurial spirit. We provide a dynamic environment where your CPG experience is highly valued, giving you a unique edge in driving innovation and growth for our iconic SKYN® and LifeStyles® brands. At LifeStyles, you'll thrive in a collaborative, inclusive environment that fosters creativity and teamwork, offering opportunities to make a lasting impact in the sexual wellness industry.

🚀 About the Opportunity

Ready to elevate your career and join a global leader in sexual wellness? LifeStyles is seeking a visionary Senior Brand Manager to lead our iconic SKYN® and LifeStyles® brands into the future. If you're passionate about disrupting the status quo and driving innovation in the CPG space, this is your chance to make waves in the sexual wellness industry!

Key Responsibilities:

• Ignite Consumer Engagement : Craft full-funnel strategies driving awareness, consideration, and conversion across platforms
• Master Media Planning : Orchestrate paid, earned, and owned media, with emphasis on digital and social channels
• Performance Marketing : Optimize strategies using data-driven insights, track brand performance, and pivot swiftly
• Revolutionize E-commerce : Innovate pricing, optimize product content, and tailor media for Amazon and other retailers
• Inspire Creative Excellence : Collaborate with creative teams to deliver content that captivates consumers
• Drive Brand P&L : Own performance targets and manage budgets with precision
• Foster Cross-functional Synergy : Ensure brand consistency across sales, product development, and other teams
• Elevate Agency Partnerships : Oversee media and e-commerce agency performance, aligning with business goals
• Cultivate Team Success : Mentor and guide direct reports, nurturing the next generation of marketing leaders

Required Qualifications:

• Have 7+ years of brand management experience in consumer goods , with expertise in consumer engagement, media planning and e-commerce (Amazon & retailer.com).
• Hold an MBA and bring a general manager mindset - ability to think strategically and drive business growth.
• Are data-driven, with experience using tools like Nielsen, Numerator and e-commerce platforms for performance tracking and optimization.
• Have a strong digital and social media background and experience with full-funnel marketing strategies.
• Thrive in a fast-paced, entrepreneurial environment and love cross-functional collaboration.
• Are a creative problem solver, able to innovate independently and drive impactful results.

🤝 Why Join Us?

As a Senior Brand Manager with our dynamic team, you'll be at the forefront of shaping brand strategies that captivate audiences and drive business success. Apply now! 📩

Due to high application volumes, only shortlisted candidates will be contacted.

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