Job Description

Full-time Associate Media Director

Hybrid in Atlanta

Responsibilities -

• Kick the tires on the brief and build the strategic approach
• Lead the development of cross-channel media strategies for both traditional and digital channels (linear TV, radio, digital, social, programmatic, CTV, OOH, etc.)
• Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
• Leverage research tools and various inputs to drive thoughtful plans that will deliver against client objectives
• Rely on insight mining and consumer journey mapping to connect the brief to the tactical plan
• Evaluate media proposals and provide POVs on your client’s behalf

Qualifications -

Required Skills

• Insatiable curiosity and desire to know “why”
• Self-motivation, resourcefulness and ability to also think one step ahead
• Ability to learn quickly, think on your feet and lead a team
• Excellent attention to detail and accuracy
• Past performance in managing and growing a team

Preferred Skills

• 6+ years of media planning experience, 3 years in an agency environment preferred
• Digital and traditional experience required
• Expert knowledge of research tools like ComScore, SQAD, Simmons/MRI, Vivvix, Prisma etc.
• Strong knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
• Understanding of site tagging and analytics platforms like Adobe and Google Analytics
• Experience working across various internal teams (Connections, Strategy, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where needed
• Proactively suggest alternative approaches to solving problems
• Guide and inspire creative

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